The holiday campaigns are rolling in and they're FIRE! Check out Normani, Cardi B, Misty Copeland and more inside...
‘Tis the season!
The holiday season is here and celebs are serving up some fire campaigns to celebrate.
Normani just landed a new gig and we’re loving it already. The 23-year-old singer just became Rihanna’s Savage x Fenty first-ever global ambassador. Woot!
The Roc Nation singer will be featured in the brand’s social media content for the holiday season on top of flexing for the brand’s Spring 2020 campaign. In the first holiday campaign, Normani rocks a super sexy red lace bra and panties set paired with thigh-high stockings that have Savage x Fenty written on the hemline.
Rihanna is more than excited to have Normani on the Savage x Fenty family as the brand’s first face.
“Normani is the perfect choice for a Savage X ambassador” RiRi said in a statement. “She exudes confidence and power. Everything she does is executed with passion and the belief she’s going to kill it. That’s why people gravitate towards her.”
“I am beyond honored to join the Savage X family as their new global brand ambassador” the former Fifth Harmony singer gushed. “Rihanna is always at the cutting edge and continues to push the boundaries in everything she does. The way she embraces her sexuality and exudes grace is such an inspiration to me and so many other women around the world.”
She continued, “Rihanna and Savage X celebrate and empower women of all shapes, sizes, and colors everywhere. It’s a beautiful thing and is truly revolutionary. I am so grateful for this opportunity and excited for what’s to come with my new Savage X family.”
Watch Normani get into the "holidaze" spirit below:
Perfection.
It’s time to step into Cardi B’s Twerk Shop!
The “Press” rapper stars in Pepsi’s new holiday-themed campaign called “Gift It Forward with Pepsi.” The campaign features a digital scratch-off game. If consumers reveal three Pepsi globes, they win cash prizes, which range from $5 to $25,000. There’s a catch though. If you win, the money must instantly be gifted to a friend or charity.
Yep, Pepsi is coming for Coke, who uses their annual polar bear mascots for the holidays.
Bardi’s ad will run during NBC’s coverage of the “Macy’s Thanksgiving Day Parade,” as well as during the NFL’s Thanksgiving Day games. She’ll also pop up in spots in the digital space.
“If you don’t know they size, don’t give them a sweater, give them the gift that always fits: cash,” she said.
Check it out above.
As for another spot...
Prima ballerina Misty Copeland is always on pointe!
The American Ballet Theatre dancer is featured in Stuart Weitzman’s first-ever holiday campaign! It’s called “Step Inside,” and it’s all about celebrating the power of a woman. And we’re always here for the that. The YBF ballerina - the first African-American woman promoted to principal dancer of American Ballet Theatre back in 2015 - hit her best ballet moves while rocking a pair of gold strappy Stuart Weitman heels, of course.
“Super excited to share that I’m the face of @StuartWeitzman’s first-ever Holiday Campaign!,” Misty wrote on Instagram. “It’s called 'Step Inside' and it’s all about celebrating strength in femininity and the power of women, which is what I always try to stand for. It was so much fun to shoot this and I loved the shoes, of course! I hope you enjoy it as much as I loved being a part of it. Happy holidays… and happy shoe shopping!”
Watch her in action above.
Also...
Ziggy Marley - son of iconic Reggae star Bob Marley - and his family are featured in Uggs' new holiday campaign. The 51-year-old, his wife and his seven children serve up family vibes for the spot, set to the background of Ziggy Marley’s song "Love Is My Religion," as it is aimed to put the spotlight on the importance of family, love, and all the "magic the holidays bring."
The Marley family all rocked cozy slippers and slides for the shoot.
With the collaboration, Uggs is partnering with Ziggy's charity URGE (Unlimited Resources Giving Enlightenment) Foundation, which donates to children, women and communities in need. Also, Uggs and URGE are partnering with HOLA (Heart of Los Angeles), an organization Marley supports that provides underserved youth with free academic, art and athletic programs. Nice!
“I really like Ugg’s products, and we got to take this opportunity to also help charitable organizations,” Ziggy shared with Footwear News. “It gave me a chance to bring the whole family together and spend some time, too.”
Loves it!
Photo: Getty
source: theybf
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