Beyoncé Giselle Knowles-Carter is about to snatch everyone’s coins with her new Ivy Park x Adidas collaboration that's set to be released in just a few days. Here’s what you can expect from the line …
After wowing everyone at the 2020 Golden Globes, Beyoncé is gearing up for the release of her first Ivy Park x Adidas collection. And the BeyHive is uber excited about it.
adidas x IVY PARK — January 18.#adidasxIVYPARK pic.twitter.com/0j3II04KG1
— BEYONCÉ LEGION (@BeyLegion) January 9, 2020
Last April, Bey signed a lucrative deal with Adidas where she became the creative partner for the brand that allowed her to develop new signature footwear and apparel. Not only that, the deal allowed her to relaunch her own brand - Ivy Park - in conjunction with the company. And the epic collection is just days away from being released.
adidas x IVY PARK — January 18.#adidasxIVYPARK pic.twitter.com/Q1vuCW0EPn
— BEYONCÉ LEGION (@BeyLegion) January 9, 2020
You'll recall, Bey and Parkwood Entertainment pulled a boss move when they ended their 50/50 Ivy Park partnership with Sir Philip Green's Topshop after buying out the company. Green was accused of sexual harassment, bullying and racial abuse, so the "ApeSh*t" singer cut ties with that bad business with the quickness.
Now, she's ready for another apparel takeover! She's also dropping new sneakers, which include the Ultra Boost as well as two Nite Jogger styles. Check out the designs below:
adidas x IVY PARK Ultra Boost — January 18.#adidasxIVYPARK pic.twitter.com/cy1KYLLWfS
— BEYONCÉ LEGION (@BeyLegion) January 10, 2020
adidas x IVY PARK Nite Jogger — January 18.#adidasxIVYPARK pic.twitter.com/Fc65HyrTO9
— BEYONCÉ LEGION (@BeyLegion) January 10, 2020
adidas x IVY PARK Nite Jogger — January 18.#adidasxIVYPARK pic.twitter.com/DJv3jeC8EH
— BEYONCÉ LEGION (@BeyLegion) January 10, 2020
It's unclear how much each pair will cost.
adidas x IVY PARK — January 18.#adidasxIVYPARK pic.twitter.com/u2SG3FK610
— BEYONCÉ LEGION (@BeyLegion) January 9, 2020
"I am excited for you to see the campaign for the first collection of this new partnership," Mrs. Carter told ELLE magazine for the January 2020 issue. "It incorporates my personal style and expands that to include something for everyone. I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine. This new line is fun and lends itself to creativity, the ultimate power."
adidas x IVY PARK — January 18.#adidasxIVYPARK pic.twitter.com/KCYxcoU7ND
— BEYONCÉ LEGION (@BeyLegion) January 9, 2020
By the way, she debuted her Ivy Park x Adidas collection in the magazine spread.
Mrs. Carter also just dropped the full promo for her collection that features more of her signature pieces. Get into it below:
Beyoncé's Ivy Park x Adidas collection drops January 18th. Sis, we need a time. Do we stay up till midnight the night before?! Lawd! We already know it'll sell out fast.
Will you be copping any pieces for your winter & spring wardrobe?
Photos: Beyonce's IG
source: theybf
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