Beyonce laced all her celeb friends in her brand new #IvyParkXAdidas Collection before the BeyHive could get their hands on it. However, there weren’t any clothing pieces for the Curvy #BeyHive and the adidas app had technical issues for fans who signed up for the pre-sale. More inside…
Beyoncé for adidas x IVY PARK.#adidasxIVYPARK pic.twitter.com/XwZKAeBa0C
— BEYONCÉ LEGION (@BeyLegion) January 17, 2020
One thing is for sure – Beyonce has brand marketing down to a science. It's just what Queens do.
Before the release of her highly anticipated Ivy Park x Adidas collection, Mrs. Carter (and her team) put together PR packages to send out to a few of her celeb friends that included pieces from her epic collection, which ranges from $25 (for a logo beanie) - $250 (for the Asym Coat). The athleisure line includes bodysuits, hoodies, joggers, jackets and four different sneakers.
adidas x IVY PARK CAPSULE COLLECTION. Online Jan. 17th. In-store Jan. 18th.
• Logo Beanie — $25
• Logo Beanie — $25
• Logo Belt — $39
• Logo Belt — $39#adidasxIVYPARK pic.twitter.com/LceJl8xx7v— BEYONCÉ LEGION (@BeyLegion) January 15, 2020
adidas x IVY PARK CAPSULE COLLECTION. Online Jan. 17th. In-store Jan. 18th.
• Asym Coat — $250
• TT Bodysuit — $65
• 7/8 Tights — $55
• Cargo Sweatpants — $85#adidasxIVYPARK pic.twitter.com/iYPWl505kg— BEYONCÉ LEGION (@BeyLegion) January 15, 2020
adidas x IVY PARK CAPSULE COLLECTION. Online Jan. 17th. In-store Jan. 18th.
• LS Hoodie — $85
• Track Jacket — $120
• Cargo Sweatpants — $85
• Track Pants — $95#adidasxIVYPARK pic.twitter.com/dwicppn20l— BEYONCÉ LEGION (@BeyLegion) January 15, 2020
adidas x IVY PARK CAPSULE COLLECTION. Online Jan. 17th. In-store Jan. 18th.
• Sleek Super 72 — $99
• ultraBOOST — $199
• Nite Jogger — $159
• Nite Jogger — $159#adidasxIVYPARK pic.twitter.com/QsphPszndE— BEYONCÉ LEGION (@BeyLegion) January 15, 2020
Social media posts featuring Bey’s big, orange and purple box filled with Ivy Park goodies have been taking over our timelines. And she even added a hand-written note to each box. The roll out was perfectly put together to get the BeyHive even more excited to cop pieces from the collection. Celebs like Janelle Monae, Yara Shahidi, Cardi B, Missy Elliott, June Ambrose, Laverne Cox, Reese Witherspoon, Ellen DeGeneres, and Hailey Bieber.
Thank you so much @Beyonce I am soooooooo humbly grateful you are a GEM! Lol the box was so big I was scared to open I thought a whole human was gonna jump out but this FYE sis #IVYPARK I LOVE IT! pic.twitter.com/hJbrfDWvXL
— Missy Elliott (@MissyElliott) January 16, 2020
Thanks for the new #IvyParkXAdidas swag @Beyonce, you’re my girl! PS: Sorry @TheEllenShow, we are now officially broken up. Looks like B and I are best friends. pic.twitter.com/DYzqdRnl7g
— Reese Witherspoon (@ReeseW) January 15, 2020
Thank you, @Beyonce. I love my big orange box. Your new clothes are really cool too. #adidasxIVYPARK @adidas pic.twitter.com/ecTxZ5o0CG
— Ellen DeGeneres (@TheEllenShow) January 15, 2020
.@haileybieber unboxing her #adidasxIVYPARK package. pic.twitter.com/Y3rcxIDhCe
— BEYONCÉ LEGION (@BeyLegion) January 15, 2020
And, of course her Destiny’s Child sisters, Kelly Rowland & Michelle Williams received some too. Former DC singer Farrah Franklin received one as well.
.@KELLYROWLAND unboxing her #adidasxIVYPARK package. pic.twitter.com/vGqwwnZrnl
— BEYONCÉ LEGION (@BeyLegion) January 16, 2020
.@RealMichelleW celebrating her #adidasxIVYPARK box. pic.twitter.com/Btp6DV4zM5
— BEYONCÉ LEGION (@BeyLegion) January 16, 2020
Omg, Farrah Franklin got a box!!!! pic.twitter.com/QoWre2JlTV
— (@Malc_white1) January 17, 2020
Bey also sent some of her collection to a fan who gushed about her on The Wendy Williams Show recently:
Yall. Beyoncé sent the girl who went on the #WendyWilliams show to talk about her Bey-obsession an #IvyParkXAdidas box.
We love to see it. I'm so happy for her. pic.twitter.com/DULo6b07p1
— Jayde I. Powell (@jaydeipowell) January 17, 2020
Noticeably missing from Bey’s collection are plus-size pieces. The largest size the collection goes up to is an XL, which is odd since Adidas sells plus-sized clothing up to 4x.
The fact that @Beyonce didn’t sent @GabbySidibe an #IvyParkXAdidas box has me all like pic.twitter.com/119xIV9hhD
— Tiffany (@tippy____) January 16, 2020
Hmm...we def were expecting to see folks like Ashley Graham to rock this as well. But maybe it's in the next round!
Also...
Live on https://t.co/SDScvRTZ6p 12 PM PST pic.twitter.com/ozhQd1chIx
— BEYONCÉ (@Beyonce) January 17, 2020
A pre-sale went down today where BeyHive members could download the Adidas app and be notified when the pre-sale would be live. It was supposed to start at 12pm EST, but several Hive members never got an alert, nor was the collection available. It's unclear if she crashed the app or if folks just weren't ready:
Me calling adidas to cuss them tf out. Had me download this trifling app for no damn reason #IvyParkxAdidas pic.twitter.com/MBG0lfpvuM
— AmustbetheMANI (@AmustbetheMANI) January 17, 2020
Me on the @adidas app right now thinking this would go smoothly. #IvyParkXAdidas pic.twitter.com/405bfZKoqS
— Paz Valdes Stan Account (@theboujeebaldie) January 17, 2020
Now @adidas y’all told me if I downloaded your funky ass app that the ivy park collab would be available at 12PM EDT, somebody finna get cussed out, why nobody be trying to put out Beyoncé’s shit on time pic.twitter.com/SwcjS4FTZR
— CardiBey (@bey_cardi) January 17, 2020
everyone who downloaded the Adidas app for pre-launch access to the Ivy Park collection, even though access wasn’t guaranteed... pic.twitter.com/tPK4BEHCky
— tash. ; ) (@tati_mama) January 17, 2020
Me and the rest of the hive gettin ready to call Adidas customer support cuz Ivy Park still ain’t on the gotdamn app yet...
— The Notorious M.G. (@ohhhMG_) January 17, 2020
#FixItJesus.
Maybe they'll have better luck trying to get some of Bey's new collection, which is set to hit stores tomorrow. Good luck!
Photo: Janelle's IG
source: theybf
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